Part 02 · Air Canada
Air Canada Real-time Bag Tracking
Canadian industry-first checked bag tracking in the Air Canada app — two years of UX and UI execution for transparency, self-service recovery, and reduced operational impact.
Introduction
The project introduced a Canadian industry-first Checked Bag Tracking feature, providing real-time updates on the location of passengers' luggage over a two-year design and delivery period.
Project Goals
- Provide real-time visibility into checked bags throughout the journey
- Help travellers recover lost or mishandled baggage
- Streamline lost baggage claim processes
- Keep communication consistent across every touchpoint
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