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David Ivanov

David Ivanov

Principal Product Designer · Toronto, Canada

Air Canada real-time bag tracking case study hero

Part 02 · Air Canada

Air Canada Real-time Bag Tracking

Canadian industry-first checked bag tracking in the Air Canada app — two years of UX and UI execution for transparency, self-service recovery, and reduced operational impact.

Introduction

The project introduced a Canadian industry-first Checked Bag Tracking feature, providing real-time updates on the location of passengers' luggage over a two-year design and delivery period.

Project Goals

  • Provide real-time visibility into checked bags throughout the journey
  • Help travellers recover lost or mishandled baggage
  • Streamline lost baggage claim processes
  • Keep communication consistent across every touchpoint

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